Peer-to-peer fundraising is a powerful tool for engaging with alumni and raising funds for higher education institutions.
Jerome Connor from Gaston College recently told us how he and his team have turned an annual 5k called the Stampede for Student Success - into a peer-to-peer fundraising event that encourages alumni to raise funds for the college while having fun and competing with their peers.
In today's blog we'll explore this innovative event and its benefits for alumni engagement and fundraising.
How the Stampede for Student Success works
The Stampede for Student Success, or ‘the Stampede’ as it is affectionately called after the college’s adopted mascot, the rhino, is a yearly 5k run with a fundraising twist. Alumni are encouraged to register as fundraising champions and solicit funds from their social media networks. Alumni receive a fundraising page on the event website where they can compare who has raised more money.
For every $50 raised, alumni receive a chance to win a Royal Caribbean Cruise, adding a fun and exciting incentive to the fundraising effort.
The event itself enriches students’ experience, transforms lives, and improves the local community. It attracts all types of people, making it both engaging and inclusive.
Benefits of Peer-to-Peer Events: Alumni Engagement
Peer-to-peer fundraising events like the Stampede have many benefits for alumni engagement. They encourage alumni to stay connected to their alma mater and provide them with a fun way to support their institution.
These events also provide opportunities for alumni to connect with each other and build a sense of community around the college. By leveraging social media and other online tools, events like the Stampede make it easy for alumni to get involved and stay connected to the institution.
Benefits of Peer-to-Peer Events: Fundraising
In addition to its benefits for alumni engagement, peer-to-peer events are also an effective way to actually raise funds for higher education institutions. By leveraging the networks of alumni, institutions can reach a wider audience and tap into the power of social proof to encourage donations.
Events like the Stampede provide an engaging way for alumni to support their alma mater, making it more likely that they will continue to give and give more.
The Power of Peer-to-Peer Fundraising & Engagement
The Stampede is an inspiring example of how institutions can engage with their alumni and raise funds through peer-to-peer fundraising events. By leveraging the power of social media, fun and engaging events, and exciting incentives, institutions like Gaston College can build strong and connected alumni networks that support the institution and its mission.
Arranging Your Own Peer-to-Peer Fundraising Event?
Peer-to-peer fundraising events are a valuable tool for higher education institutions seeking to engage with their alumni and raise funds for their important work.
Want some tips on how you can organize your own event?
Drop us a line and we'll be happy to share what we've learnt from awesome, innovative partners like Gaston College.