Summer's Secret Weapon: Alumni Enhancements

Summer may be a quieter season on campus, but it’s the perfect time to make meaningful progress on your alumni data cleanup and enhancement efforts. Whether you're a team of one or have support from student workers, interns, or colleagues, tackling key data projects now can set you up for major success in the year ahead.

Many of our clients use the summer months to focus on strategic initiatives that often get pushed aside during the busy academic year. One of the most impactful is enhancing alumni profiles, especially those that provide long-term value across advancement, career services, and alumni engagement.

Three High-Impact Data Projects to Prioritize This Summer:

1. Update Records Without Employment Information

Alumni without employment listed in your system represent untapped opportunities. Many of these individuals may now hold influential roles that align with your fundraising, mentorship, or engagement goals.

How to get started:

Use the “All Matched Profiles – Primary Employment” report inside LiveAlumni to identify matched IDs. Then cross-reference with your database to locate records missing current employment.

📣 Client Shout-Out:

Kim Walz of the University of Central Florida, whose team recently updated over 74,000 alumni profiles that previously had no employment data. Incredible work!

2. Refresh Recent Graduate Records

Recent grads are your most dynamic and mobile alumni segment; they’re starting careers, earning advanced degrees, and switching roles more frequently than any other group.

Keeping their records up to date supports:

• Outcomes reporting

• Young alumni engagement

• Career development programs

Focus on:

• Job titles and employers

• Movement across industries and locations

• Potential mentors, speakers, or future ambassadors

  
  

3. Review and Work on Your Unmatched Records

LiveAlumni delivers high-confidence matches, but some alumni fall just below the 94% matching threshold. These unmatched records still hold tremendous value, particularly because many of these alumni actively identify as your alumni online.

What to focus on:

• Senior titles, retirees, and recent promotions (e.g., partner, VP, C-suite)

• Key demographics: recent grads, specific industries, or geographic regions

Once reviewed, upload the newly matched profiles back into LiveAlumni for export and use across your tools.

📣 Client Shout-Outs

Kevin Sue-A-Quan | St. John's University

Matched and confirmed over 1,800 alumni profiles in just the past three months!

Peter Cole | University of Chicago

Completed a massive project to merge duplicate organization records, matching over 20,000 company records in the process!

Why It Matters

Investing in your alumni data cleanup during the summer gives your team a powerful head start on fall priorities, including campaigns, events, targeted communications, and reporting.

With cleaner, more complete data, your team can:

• Build smarter segmentation

• Boost engagement and participation

• Strengthen your institution’s impact and alumni relationships

Need Help Getting Started?

Your LiveAlumni Account Manager is here to help!

Schedule a quick call to:

• Review unmatched records

• Identify strategic alumni cohorts (senior professionals, recent grads, etc.)

• Get a jumpstart on your summer data goals

Let’s make this summer count, one updated alumni profile at a time!

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Learn More

To learn more, contact us, and a member of our team will be in touch shortly.

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