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This week we discuss how Denison University has found an innovative and fun approach to alumni engagement through their Denison Dash Virtual 5K. This unique event invites all Denisonians to move their way - walking, running, swimming, cycling, or even canoeing - for 3.1 miles, wherever they are in the world.
Breaking the Mold: The Denison Dash Virtual 5K
Participants have been creative with their entries, sending photos from the base camp of Mount Everest and other extraordinary locations. Not only is this a fun way to engage the Denison community, but it also allows alumni to support their alma mater and stay connected, regardless of their location.
Pro Tip: With LiveAlumni data, you can segment your alumni base by interest, identifying those who might be more inclined to participate in physical events like a virtual 5K.
The Mechanics of the Dash
The Denison Dash Virtual 5K isn't your typical race. Participants choose their course, time themselves, and can complete the race at any pace, any time before the event deadline. All participants receive a race shirt and gain access to an online community specifically for this event.
Pro Tip: Personal emails can make a huge difference in alumni outreach, allowing for more direct and personalized connections. If you don’t have access to personal emails, remember that LiveAlumni can provide this data for you.
The Impact: Beyond Just a Race
The Dash is more than just a fun event—it supports Denison University. Proceeds from registration go towards the Annual Fund, which provides financial aid, scholarships, and faculty development.
Pro Tip: Use LiveAlumni data to identify alumni who may be more likely to donate, giving you a potential pool of registrants for fundraising events like the Dash.
Ready, Set, Dash!
Join the race to engage your alumni creatively. Whether it's a virtual 5K like Denison University's Dash, or another event tailored to your alumni's interests, the key is thinking outside the box!
And if you want help using LiveAlumni data to make your alumni engagement strategies more unique & innovative, our in-house experts have a wealth of knowledge based on success stories just like this from our incredible partner-institutions.
A big thank you to Denison University's Sara Benedict, Director of Prospect Development and William Boorn, Associate Director of Prospect Development for sharing this story!