
Prospecting Millionaire Donors for Major Gifts
One of the more notable giving trends of 2016 shows that 1/3 of total charitable donations came from the uber-wealthy. There is a shift from smaller annual gifts to major and mega-gifts from the top 1% of the population. Let’s take a moment to focus on what advancement teams – especially major gift officers – can be doing to prospect and engage these big donors. Use Various Strategies to Find a Wealthy Donor Pool Traditional wealth screenings give tangible evidence of a perso