Donations made directly to an educational institution can help boost innovation, technology and leading edge approaches to teaching which in turn ensures the school’s reputation in these fields. Parents can also donate to sustain and enhance the undergraduate experience. This can include donations to financial aid, faculty support, and undergraduate life as well as capital gifts that “create a lasting legacy at the university.” [1] These donations help to ensure that students

Propensity, in the fundraising world, is someone’s tendency to get involved in philanthropy. This is their likelihood to make a donation, of either money or time. To discover an individual’s propensity, check their giving history. Have they given? How often? How much? Affinity is defined as someone’s natural liking for someone or something. So, put into nonprofit terms, it is an individual’s connection to a cause. It’s all about knowing your alumni to better understand their