
The Importance of Preventing the Lost Alumni Problem
Finding lost alumni is a priority for many alumni departments, and understandably so. The more alumni that you identify, the greater your pool of prospective donors. Traditionally, lost alumni are considered those whose contact information including mailing address, email, or telephone number are unknown. In general though, lost alumni may also be those who aren’t being contacted – either because the institution doesn’t have their updated contact information or because the st