To raise funds for institutional campaigns and causes, you will likely focus on engaging with your pool of potential alumni donors. For this, you need a strong two-step approach. Find wealthy prospects with the capacity to give and then reach out to them based on topics that they can relate to. Using a prospect’s hobby is a great foundation on which to build communications with them. In addition, certain hobbies are also helpful wealth indicators and a fantastic way to narrow

Propensity, in the fundraising world, is someone’s tendency to get involved in philanthropy. This is their likelihood to make a donation, of either money or time. To discover an individual’s propensity, check their giving history. Have they given? How often? How much? Affinity is defined as someone’s natural liking for someone or something. So, put into nonprofit terms, it is an individual’s connection to a cause. It’s all about knowing your alumni to better understand their