The internal planning that goes into segmenting and engaging prospective donors can be even more challenging than finding them. There are numerous methods to segment profiles but the key to managing donor engagement is to strategically organize alumni portfolios. At higher education institutions, alumni portfolios should aim to do more than track potential major donors. Recently, we came across an alumni portfolio that serves as a great example. The Example Alumni Portfolio:

Donors have always been inclined to give to causes they feel connected to, and a new style of giving is emerging in the philanthropic community called Impact Giving or Impact Philanthropy. The term emphasizes a more personal relationship between donors and the long-term outcome of the causes they choose to support. Impact givers generally take more time to research and strategize who they are giving to, they tend to have a better idea of what they want to accomplish, and they

Our recent Hot Topic Webinar was hosted by Michael Regan, Senior Director of Prospect Strategy at Cal State San Bernardino. Michael, who has over 10 years of experience in prospect research, has worked at renowned institutions such as Yale, NPR and Trinity Colleges. Now, working in part of the huge Cal State System, he’s discovered some new prospecting strategies and LiveAlumni has been there to help out. A Little Background Around 15 years ago, Cal State San Bernardino, much