Using Existing Alumni Data to Enhance Donor Engagement – Part II

A couple of weeks ago in our blog post Using Your Existing Alumni Data to Enhance Donor Engagement – Part I, we discussed how utilizing a comprehensive view of an individual’s LinkedIn profile data can help fundraising campaigns and alumni event planners target their audience more accurately. [1] Today, we’d like to share another useful Read more about Using Existing Alumni Data to Enhance Donor Engagement – Part II[…]

Shortcomings of Social Media when Tracking & Engaging Alumni

At first glance, social media is an extremely attractive tool in 2017. The average person spends about 2 hours a day on social media – an impressive amount of time that seems to be increasing year on year [1]. So, of course you should be interested in what your alumni are doing on social media. What Read more about Shortcomings of Social Media when Tracking & Engaging Alumni[…]

Track Your Young Alumni – Get Undergraduates to Use LinkedIn

As students graduate the pursuit for these young alumni begins. Tracking recent graduates is notoriously difficult as they move away from their alma mater. New careers begin, contact information becomes outdated, many move locations, some marry and change names – a number of changes happen in a relatively short period of time that can make Read more about Track Your Young Alumni – Get Undergraduates to Use LinkedIn[…]