Using Your Existing Alumni Data to Enhance Donor Engagement – Part I

Working closely with clients over the years, we have discovered that institutions using LinkedIn alumni data can apply certain strategic processes to save time and money while engaging alumni. Often, simply changing the way the data is used can help improve results. For example, we’ve noticed that higher education institutions typically use ‘current employment’ as Read more about Using Your Existing Alumni Data to Enhance Donor Engagement – Part I[…]

Engaging Donors: Prospecting & Affinity

Propensity, in the fundraising world, is someone’s tendency to get involved in philanthropy. This is their likelihood to make a donation, of either money or time. To discover an individual’s propensity, check their giving history. Have they given? How often? How much? Affinity is defined as someone’s natural liking for someone or something. So, put Read more about Engaging Donors: Prospecting & Affinity[…]