Using Your Existing Alumni Data to Enhance Donor Engagement – Part I

Working closely with clients over the years, we have discovered that institutions using LinkedIn alumni data can apply certain strategic processes to save time and money while engaging alumni. Often, simply changing the way the data is used can help improve results. For example, we’ve noticed that higher education institutions typically use ‘current employment’ as Read more about Using Your Existing Alumni Data to Enhance Donor Engagement – Part I[…]

Shortcomings of Social Media when Tracking & Engaging Alumni

At first glance, social media is an extremely attractive tool in 2017. The average person spends about 2 hours a day on social media – an impressive amount of time that seems to be increasing year on year [1]. So, of course you should be interested in what your alumni are doing on social media. What Read more about Shortcomings of Social Media when Tracking & Engaging Alumni[…]

How to Plan a Successful Reunion

As another academic year comes to an end, the alumni reunions are just beginning. For some, coming back to campus is a great way to reunite with friends and reminisce on old times. However, everyone’s college experience isn’t the same – for alumni not so interested in the reuniting part of the reunion, offer them Read more about How to Plan a Successful Reunion[…]