Engaging Donors: Prospecting & Affinity

Propensity, in the fundraising world, is someone’s tendency to get involved in philanthropy. This is their likelihood to make a donation, of either money or time. To discover an individual’s propensity, check their giving history. Have they given? How often? How much? Affinity is defined as someone’s natural liking for someone or something. So, put Read more about Engaging Donors: Prospecting & Affinity[…]