Top Tips to Solicit Non-Alumni Donors

Donations to higher education institutions have been increasing year on year for some time now. According to the Council for Aid to Education, donations in 2015 showed a huge increase and although 2016 was challenging, donations still continued to show an upward trend. In fact, last year’s CAE study showed that colleges and universities raised $41 Read more about Top Tips to Solicit Non-Alumni Donors[…]

Search for Donors Within the Most Charitable Cities in America

Every year, studies go out assessing the charitable nature of US cities. Between public records, social media, and charity searches, these studies reveal their own lists of the top philanthropic cities within the United States, based on how much time and money the people of the community are contributing. Knowledge about these charitable cities could Read more about Search for Donors Within the Most Charitable Cities in America[…]

How Hobbies Can Help find Major Donors

To raise funds for institutional campaigns and causes, you will likely focus on engaging with your pool of potential alumni donors. For this, you need a strong two-step approach. Find wealthy prospects with the capacity to give and then reach out to them based on topics that they can relate to. Using a prospect’s hobby Read more about How Hobbies Can Help find Major Donors[…]

Engaging Donors: Prospecting & Affinity

Propensity, in the fundraising world, is someone’s tendency to get involved in philanthropy. This is their likelihood to make a donation, of either money or time. To discover an individual’s propensity, check their giving history. Have they given? How often? How much? Affinity is defined as someone’s natural liking for someone or something. So, put Read more about Engaging Donors: Prospecting & Affinity[…]